Where Flip Growth Investment Began
Flip Growth Investment started as a set of notes written to answer common questions: Which accounts should I open? Why did my fund fall when interest rates rose? Is it too late to buy a company whose shares have already doubled? The answers turned into longer guides, the guides became a library, and the library became this website.
From the beginning the focus has been on growth — not only of portfolios, but of understanding. New sections have been added because readers asked for them, which is why the site now spans equities, bonds, real assets, forex, cryptocurrency and NFTs.
The Growth Investing Tradition Behind Flip Growth Investment
Growth investing took shape as a distinct discipline in the mid-twentieth century, when investors argued that companies with steadily rising sales and earnings could justify higher valuations than traditional measures suggested. The idea was simple: own businesses that can reinvest profits at high rates and let compounding do the work.
Milestones in modern investing
- 1950s–1960s — growth stock investing emerges as a recognised style focused on sustainable above-average earnings growth.
- 1970s — the first index funds open the door to low-cost, diversified market exposure for individuals.
- 1990s — online brokerages and the internet put market data in everyone's hands.
- 2009 onward — Bitcoin introduces blockchain-based digital assets, a new and highly volatile asset class.
- 2020s — commission-free trading, tokenisation and global access make investor education more important than ever.
Flip Growth Investment exists because each of these shifts made investing easier to access, but not necessarily easier to understand.